20mg Vapes
20mg/ml is the maximum nicotine strength permitted in e-liquid sold in the UK, and it is the standard supply strength for most prefilled and refill pods. In nicotine salt form it stays smooth on the inhale despite the concentration, which is precisely why the entire pod category is built around it. Kits start at £7.49, most pods sit at £7.95, and 10ml nic salts are £3.99.
Everything above is full-strength or offers 20mg as an option. The guide below covers what the number means, which devices it belongs in, how it reads across every IVG range we stock, and how to tell when it is more than you actually want. Adults 18 and over only.
What 20mg means, and why it is the ceiling
20mg means twenty milligrams of nicotine per millilitre of e-liquid. Written as a percentage it is 2% nicotine by volume, and you will see both notations used across the industry for the same thing. Divide the mg/ml figure by ten and you have the percentage; there is no other difference between the two labels.
It is the ceiling because UK law says so. The Tobacco and Related Products Regulations cap nicotine strength in e-liquid at 20mg/ml, cap the capacity of a tank or pod containing nicotine liquid at 2ml, and cap nicotine-containing bottles at 10ml. Those three numbers shape the entire market. Every pod on this site is 2ml, every nic salt bottle is 10ml, and nothing is stronger than 20mg/ml.
The arithmetic of a 2ml pod
Worth doing once, because it puts the figures in proportion. A 2ml pod at 20mg/ml holds 40mg of nicotine in total. A 10ml bottle at 20mg/ml holds 200mg. Those are the only two container sizes you will encounter for nicotine-containing liquid in the UK, and they are fixed by law rather than by product design.
What those totals do not tell you is intake, because that depends entirely on how much of the pod you get through and over what period. Two people running identical 20mg pods can be a long way apart. Concentration is a property of the liquid; consumption is a property of you.
Why 20mg became the default supply strength
Prefilled pod systems are generally supplied at full strength for a straightforward commercial reason: a small 2ml pod in a low-power device delivers a modest amount of vapour per puff, so a high concentration is needed for the format to satisfy the people buying it. Halve the strength and the pod empties considerably faster, which raises the cost of a format whose whole appeal is convenience.
That is why most of the catalogue is full strength as standard, and why lower-strength options are more commonly found in bottled liquid than in prefilled pods. If you want the lower figure, our 10mg kits and refill pods page covers what is available there.
Why nicotine salts make 20mg workable
This is the part that genuinely matters and the part that is least understood. 20mg/ml in a traditional freebase liquid is unpleasant for most people; 20mg/ml in a nicotine salt liquid is comfortable for most people. Same concentration, entirely different experience.
What a nicotine salt is
Nicotine salt liquid has an acid, usually benzoic acid, added alongside the nicotine. That shifts the pH of the liquid and produces a noticeably softer sensation on the throat at any given concentration. It is a formulation difference rather than a strength difference. The nicotine content is exactly what the label says; what changes is how it feels going in.
Why this matters for pods
Without salts, a 2ml pod at full strength would be close to unusable for most adults. With them, you get a concentration high enough to satisfy in a small, low-power device and a draw that does not feel like sandpaper. Every prefilled and refill pod in the IVG catalogue is salt-based for this reason, and it is the single innovation that made the entire pod category viable.
Smooth does not mean weak
The most common misreading of nic salts is treating smoothness as a sign of low strength. It is not. A 20mg salt liquid contains twice the nicotine of a 10mg one regardless of how gentle it feels on the inhale, and because it is comfortable it is easy to vape more of it than you intended. If you are moving to salts from a freebase liquid, the absence of a harsh signal is the thing to be conscious of, not a feature to lean on.
Freebase at full strength, and why you rarely see it
Freebase nicotine is the older form, without the added acid. At low concentrations it is perfectly pleasant and it is what large sub-ohm setups have always used. At 20mg it produces a throat hit most people find genuinely unpleasant, which is why you will almost never encounter a full-strength freebase liquid on a UK shelf.
The practical takeaway is that strength and form travel together. If a 10ml bottle is offered at 20mg, it is a nic salt. If a liquid is freebase, it will be at a lower figure. Our Original 50/50 line from £0.99 is the freebase option in the catalogue and it sits below full strength for exactly this reason. You do not really have to choose between salt and freebase at 20mg, because the market has already made that choice for you.
20mg against 10mg in practice
The choice between the two standard strengths is not about which is better. It is about matching concentration to how you actually vape.
| Factor | 20mg/ml | 10mg/ml |
|---|---|---|
| Percentage | 2% nicotine | 1% nicotine |
| Nicotine in a 2ml pod | 40mg total | 20mg total |
| Nicotine in a 10ml bottle | 200mg total | 100mg total |
| Throat sensation in salt form | Firm but manageable | Light |
| Liquid consumed | Lower, pods last longer | Higher, pods empty faster |
| Weekly consumable cost | Generally lower | Generally higher |
| Best for | Shorter, less frequent sessions | Constant low-intensity vaping |
| Flavour reading | Nicotine sits more prominently | Flavour more forward |
The cost point people miss
Full strength is usually the cheaper option to run, which surprises people who assume the stronger product must cost more. The unit price is identical: a £7.95 pod is £7.95 whichever strength it holds. But you get through fewer of them, because you need less liquid to reach the same point. On a prefilled system at £7.95 per 2ml pod, that difference across a month is real money.
The corollary is that if you want lower strength without a higher bill, the move is to a refillable format on £3.99 bottles rather than to lower-strength prefilled pods. Strength and format are separate decisions and it is worth treating them that way.
Device pairing: what 20mg belongs in
Strength and hardware are inseparable. The same liquid in two different devices is two different experiences, and putting full strength in the wrong device is the most common way people have a bad time with it.
Mouth to lung, which is what you want
MTL means drawing vapour into the mouth first and then inhaling. The airway is tight, the vapour volume is small, and liquid consumption per puff is low. Every pod system in our catalogue is built this way, and it is the only draw style that pairs correctly with 20mg. A tight draw delivers a controlled amount per puff even at the legal maximum concentration.
Direct to lung, which is what you do not want
DTL means inhaling straight into the lungs through an open airway, producing far more vapour. Liquid consumption per puff is several times higher, which is why DTL setups run 3mg/ml or lower. Putting 20mg into a large sub-ohm tank would deliver an uncomfortable amount of nicotine per puff. If you run that sort of hardware, you want the 100ml shortfill range from £1.99 and nicotine shots, not anything on this page.
PG, VG and wicking
Propylene glycol carries flavour and produces throat sensation; vegetable glycerine is thicker and produces vapour. Pods and tight MTL devices need a thinner 50/50 or salt-based liquid to wick properly through small openings. A VG-heavy 70/30 blend will not wick fast enough in a small pod and produces dry hits people usually blame on the device. Match the liquid to the hardware and that problem disappears.
Why the same strength feels different between devices
Two pod kits at the same 20mg can deliver noticeably different experiences, and the variable is airflow. A tighter airway means less air mixed with the same amount of vapour, which concentrates both flavour and nicotine per puff. A slightly airier device dilutes it. Neither is better, but it means a strength that suits you perfectly in one range can feel firm in another.
Coil resistance and device power do the same thing from the other direction. A slightly warmer pod vaporises marginally more liquid per second, so the same draw length delivers more. This is why people occasionally report that a new range feels stronger despite the label reading identically, and it is also why giving any new device a few days before judging the strength is sound advice rather than a brush-off.
IVG PRO 10K and PRO 2 at full strength
The PRO 10K is the deepest range we carry and the most common full-strength purchase. Kits are £10.95 including a device and pod, and replacement 2ml prefilled pods are £7.95. Device-only units are £4.99 in Blue, Black, Pink, Silver, Red and Gold, and there is a PRO Device plus 2 Pods package at £17.99, a Kits Bundle at £18.99 and a Refill Pods Bundle at £34.99.
The flavour list
The PRO 10K prefilled pods range covers more ground than anything else in the catalogue. The iced berry group runs Blue Raspberry Ice, Blue Sour Raspberry, Red Sour Raspberry, Blackberry Raspberry Ice, Strawberry Raspberry Ice, Blueberry Raspberry, Blueberry Cherry Raspberry, Mixed Berry and Red Freeze. Cherry is covered by Cherry Ice, Cherry Burst Ice, Fizzy Cherry, Fizzy Cherry Cola and Sour Cherry Watermelon.
Mint and menthol run Classic Menthol, Fresh Mint, Spearmint, Blueberry Mint and Fresh Menthol Mojito. Tropical covers Double Mango, Mango Lychee Ice, Pineapple Ice, Pineapple Tropic, Pineapple Coconut Ice, Kiwi Passionfruit Guava, Green Fruits and Tropical profiles. The sweet-shop group runs Rainbow Burst, Sour Rainbow GB, Hub Blast, Blue Razz Hub, Blue Razz Retro, Strawberry Hub, Purple Lemonade, Pink Lemonade, Blackcurrant Lemonade, Lemon Fizz, Lemon Lime, Fizzy Orange and Cola Frost. There is also a straight Tobacco pod and a Double Apple for anyone who wants a plainer profile.
PRO 2 10K
The PRO 2 10K is the second-generation device. Kits are £13.95, the device alone is £6.99 across eight colourways, and a PRO 2 Device plus 2 Pods package is £19.99. Launch kit flavours are Fizzy Cherry, Classic Menthol, Blue Sour Raspberry, Blue Raspberry Ice, Strawberry Watermelon, Spearmint, Pineapple Ice and Lemon Lime. Pod pricing is unchanged at £7.95, so the only difference in running cost is zero; the three pounds sits entirely on the hardware.
Living with a PRO device
A few points that come up constantly and are worth getting right at full strength, where a wasted pod costs £7.95. Charge over a standard low-output USB source rather than a fast charger built for a phone. Fit the pod, then leave it two or three minutes before the first draw so the wick saturates; drawing on a dry wick produces a burnt note that does not clear and ruins the opening of a new pod.
Draw gently. These are restricted mouth-to-lung devices and a hard pull floods the coil rather than producing more vapour. Leave a few seconds between puffs so the wick keeps up, particularly in the first half of a pod when consumption is highest.
If the connection becomes intermittent, the cause is usually residue on the contacts rather than a failed pod. A dry cloth across the device and the base of the pod resolves most of these in seconds, and it is worth trying before assuming a pod is faulty.
IVG PRO 5K at full strength
The PRO 5K is the cheapest entry into the PRO family. Kits are £7.49 and prefilled pods are £5.49, against £10.95 and £7.95 for the 10K. The pod is rated for roughly half the puffs, which is where the price difference comes from.
Who it suits
Two groups. Anyone trialling a pod system for the first time, where £7.49 is a genuinely low-commitment way to find out whether the format works for you. And anyone wanting a second device to keep in a bag, a car or a coat, so they are never caught without one. At full strength a 5K pod is perfectly satisfying; it simply runs out sooner.
The per-millilitre maths is worth a glance before you assume the cheaper kit is the cheaper choice. A 5K pod at £5.49 and a 10K pod at £7.95 hold the same 2ml of liquid, so the price difference is buying you the device's rated longevity rather than more product. If you vape steadily, the 10K pods work out better; if you vape lightly and want the lowest upfront cost, the 5K kit is the sensible entry.
The 5K flavour list
Fifteen profiles, all proven sellers elsewhere: Blue Raspberry Ice, Blue Sour Raspberry, Red Sour Raspberry, Fizzy Cherry, Cherry Ice, Pineapple Ice, Strawberry Raspberry Cherry, Lemon Lime, Classic Menthol, Mixed Berry, Hub Blast, Cola Frost, Grape Ice, Raspberry Blast and Rainbow Burst. Replacement pods are in the PRO 5K prefilled pods listings at £5.49.
IVG SMART MAX at full strength
The SMART MAX carries the widest flavour list per device in the catalogue. Kits are £10.95, refill pods are £7.95, device-only units in Blue or Black are £4.99, and bundles sit at £18.99 for kits and £34.99 for pods.
Where it differs
SMART MAX carries blends that appear nowhere else: Grape Raspberry Lime, Pineapple Lychee, Summer Grape, Blueberry Peach, Fruit Fusion, Retro Orange and Spearmint Hub among them. It also has the broadest mint coverage, with Polar Mint, Classic Menthol and Spearmint Hub offering three genuinely different cold profiles rather than variations on one.
The pod list
Beyond the unusual blends, SMART MAX refill pods cover Red Freeze, Blue Razz GB, Blue Razz Lemonade, Blue Raspberry Ice, Blue Sour Raspberry, Hub Blast, Berry Burst, Mixed Berries, Blueberry Watermelon Cherry, Blueberry Raspberry, Triple Mango, Kiwi Passionfruit Guava, Frozen Watermelon, Frozen Cherry, Watermelon Strawberry, Strawberry Ice, Strawberry Raspberry Ice, Strawberry Raspberry Cherry, Peach Ice, Banana Ice, Grape, Green Apple, Pineapple Ice, Cherry Cola, Cola Ice, Fizzy Cherry, Lemon & Lime, Purple Lemonade, Raspberry Blast, Retro Orange, Tropical Fruits, Pro Blue and Classic Menthol.
IVG NEXiO at full strength
The NEXiO range is the newest complete system and matches the others exactly on price: kits at £10.95, refill pods at £7.95, a Kits Bundle at £18.99 and a Refill Pod Bundle at £34.99.
The flavour split
Familiar anchors first: Fresh Mint, Classic Menthol, Spearmint, Cherry Ice, Banana Ice, Blue Raspberry Ice, Red Freeze, Lemon Lime, Strawberry Watermelon, Frozen Berries and Blueberry Watermelon Cherry. Then the profiles specific to the range: Tropical Dream, Pineapple Tropic, Mr Blue, Blue Razz Hub, Hub Blast, Rainbow Burst, Cola Ice, Cherry Cola, Lemon Fizz, Fizzy Cherry, Purple Lemonade, Blue Sour Strawberry, Blue Sour Raspberry, Red Sour Raspberry, Blueberry Raspberry, Strawberry Raspberry Ice and Strawberry Raspberry Cherry.
Choosing between the three flagships
PRO 10K, SMART MAX and NEXiO are priced identically at £10.95 and £7.95. That is deliberate positioning: they are parallel choices rather than a ladder. Pick on which flavour list contains more of what you want and on which device you prefer holding. There is no performance hierarchy between them at full strength, and anyone telling you otherwise is guessing.
The 4-in-1 and value ranges
Below the flagship pod systems sit several cheaper formats, all of them full strength and all of them substantially cheaper to run.
IVG 2400 4-in-1
The 2400 4-in-1 takes a cartridge carrying four separate flavours and lets you switch between them on the device. Kits start from £9.95 and Reload refill pods are £1.29 for a four-flavour Edition, with single-flavour two-packs from £0.49. Per millilitre it is by a distance the cheapest full-strength option we stock.
Reload pods are sold as themed Editions rather than single flavours, covering Blue, Red, Purple, Cherry, Fizzy, Blueberry, Strawberry, Pineapple, Watermelon, Grape, Grapefruit, Citrus, Lemon, Peach, Plum, Mango, Berry, Blackberry, Blackcurrant, Apple, Kiwi, Guava, Passionfruit, Pomegranate, Juicy, Summer, Frozen, Menthol, Fruit 'N' Mint, Shisha, Exotic and Special. They are listed in 2400 Reload refill pods.
AIR, SAVR, XL35 and Reload Mini
The AIR 4-in-1 kit starts from £1.99 with refill pods from £0.49. SAVR kits start from £1.49 with refill pods from £0.99 in Watermelon Ice, Lemon Lime, Double Apple, Cherry Ice and Blue Sour Raspberry. XL35 kits are £3.99 across Fizzy Cherry, Green Apple, Lemon Lime, Blue Sour Raspberry, Pineapple Ice, Strawberry Raspberry Cherry and Watermelon Strawberry. Reload Mini kits start from £1.49 across twenty flavours. All of these are full strength; the difference is device longevity rather than liquid.
Cheap kit does not mean disposable kit
There is a tendency to treat a £1.49 or £1.99 kit as something to use and bin, and that is the wrong instinct on two counts. First, every one of these formats takes refill pods, so the device is meant to be kept and fed rather than replaced. Second, they contain a lithium battery, which means binning one is both wasteful and the wrong disposal route under WEEE rules.
The reason the entry prices are so low is that the manufacturer makes its margin on the consumable rather than the hardware, which is the same model razors have used for a century. Understood that way, a cheap kit is an invitation into a refill ecosystem rather than a throwaway product, and the running cost is where you should actually be comparing.
That is also why the £0.49 and £1.29 refill prices on the AIR and 2400 formats matter more than the kit price. Over a year the consumable is what you pay for, by a very wide margin, and a kit that costs eight pounds more but refills at half the price is the cheaper purchase before the first month is out.
Bottled 20mg: nic salts
If you run a refillable pod kit rather than prefilled pods, bottled salts at full strength are the cheaper route by a wide margin.
PRO Salts
PRO Salts are 10ml nicotine salt bottles at £3.99, available in twenty-two profiles that mirror the pod ranges: Pineapple Ice, Hub Blast, Blue Sour Strawberry, Blackberry Sour Razz, Gum Mint, Blue Razz GB, Blueberry Watermelon Cherry, Blue Raspberry Ice, Classic Menthol, Blue Sour Raspberry, Red Freeze, Lemon Fizz, Cola GB, Juicy Apple, Fresh Mint, Mr Blue, Banana Ice, Purple Lemonade, Raspberry Blast, Spearmint, Strawberry Raspberry Cherry and Fizzy Cherry.
Original Salts
Original Salts are also £3.99 per 10ml and cover IVG's older flavour language: Forest Berries Ice, Blue Blaze, Summer Blaze, Strawberry Watermelon, Sour Green Apple, Riberry Lemonade, Tropical Ice, Strawberry Sensation, Vanilla Biscuit and Frozen Cherries. Mixed salts bundles are listed at £9.99, and the complete bottled catalogue is in IVG nic salts.
The running cost argument
A 10ml bottle at £3.99 is five times the volume of a 2ml pod at £7.95. Even accounting for the cost of a refillable device and the occasional replacement coil, the gap is substantial over a year. What you give up is convenience: filling a pod takes a minute and produces the occasional mess, and prefilled pods take neither. Plenty of people knowingly pay the premium for that, which is a reasonable choice rather than a mistake.
There is a middle route that suits a lot of people: prefilled pods as the default and a refillable kit with bottled salts for home. You keep the convenience where it matters, out of the house and at work, and take the cheaper option for the hours you spend somewhere a bottle is no inconvenience at all. Since a device-only unit is £4.99, setting that up costs very little and it typically takes a meaningful bite out of the monthly total without changing anything you actually notice.
| Range | Kit price | Refill | Format | Relative running cost |
|---|---|---|---|---|
| IVG PRO 10K | £10.95 | £7.95 per 2ml pod | Prefilled pod | Higher |
| IVG PRO 2 10K | £13.95 | £7.95 per 2ml pod | Prefilled pod | Higher |
| IVG SMART MAX | £10.95 | £7.95 per 2ml pod | Refill pod | Higher |
| IVG NEXiO | £10.95 | £7.95 per 2ml pod | Refill pod | Higher |
| IVG PRO 5K | £7.49 | £5.49 per 2ml pod | Prefilled pod | Moderate |
| IVG 2400 4-in-1 | From £9.95 | From £1.29 per Reload pod | Four-flavour cartridge | Lowest in pods |
| IVG AIR 4-in-1 | From £1.99 | From £0.49 per pod | Refill pod | Very low |
| Refillable kit plus PRO Salts | Varies | £3.99 per 10ml | Bottled nic salt | Lowest overall |
Flavour at full strength
Nicotine has a character of its own, and at 20mg it sits more prominently in the mix than at half strength. That changes which profiles work best.
It is not that full strength tastes worse. It is that it occupies part of the same space a flavour is trying to use, so profiles that push hard on cooling or acidity carve through it while quieter ones get partially covered. The practical effect is that the flavours which dominate the top of every pod range are the loud ones, and that is not a coincidence: they are the ones that survive being delivered at 20mg.
If you have tried a soft profile at full strength and found it underwhelming, the flavour is usually not at fault. Trying the same profile at half strength, or in a bottled format where you control the strength, often reveals something considerably more interesting than the pod version suggested.
Profiles that hold up
Anything built on cooling agents or acidity reads clearly at full strength, because those components are not competing with nicotine on the same axis. Classic Menthol, Polar Mint, Fresh Menthol Mojito, Blue Sour Raspberry, Red Sour Raspberry, Sour Rainbow GB, Frozen Cherry and Frozen Watermelon are all at their best here.
Profiles that soften
Delicate, creamy and dessert-adjacent profiles lose some definition at 20mg. Vanilla Biscuit, Banana Ice, Strawberry Sensation and Blueberry Peach are all more legible at lower strength. If those are what you want to taste, that is a genuine argument for 10mg rather than a matter of preference.
The intensity ladder
| Profile group | Examples | At 20mg | Notes |
|---|---|---|---|
| Heavy menthol and ice | Classic Menthol, Polar Mint, Frozen Cherry | Excellent, unaffected | Cooling masks nicotine character |
| Sour fruit | Blue Sour Raspberry, Red Sour Raspberry, Sour Rainbow GB | Excellent | Acidity cuts through cleanly |
| Iced berry | Blue Raspberry Ice, Cherry Ice, Red Freeze | Very good | The safest default at full strength |
| Fizzy and cola | Fizzy Cherry, Cola Frost, Cola Ice, Lemon Fizz | Good | Sherbet notes stay distinct |
| Tropical | Double Mango, Pineapple Coconut Ice, Triple Mango | Good with cooling, flatter without | Pick the iced version |
| Creamy and dessert | Vanilla Biscuit, Banana Ice, Strawberry Sensation | Softened | Clearer at 10mg |
| Plain and tobacco | PRO 10K Tobacco, Double Apple | Reads full and rounded | Full strength suits these well |
Puff ratings and what they actually tell you
The 10K and 5K figures in range names are manufacturer puff ratings measured under laboratory test conditions. They are a useful comparison within a brand and close to meaningless as an absolute promise.
Why real figures differ
Three variables dominate. Draw length is the biggest: a three-second pull consumes roughly half again what a two-second pull does. Draw frequency matters because a device that never cools between puffs vaporises more per puff. And device power varies slightly between units and declines as a battery ages. Add those together and a pod rated at 10,000 puffs can realistically deliver anywhere across a wide band.
How to use the numbers sensibly
Treat them as relative. A 10K pod should last roughly twice as long as a 5K pod in the same hands, which is genuinely useful when deciding whether £7.95 or £5.49 is the better buy for you. Treat the absolute number as marketing and judge the real figure by how long a pod actually lasts you over two or three pods.
Strength changes the figure too
This is the part nobody mentions. A pod at 20mg lasts longer in practice than the same pod at 10mg, because people vape less of it. So a puff rating measured at full strength is optimistic if you intend to run the lower option. It is another reason to treat the number as a comparative indicator rather than a guarantee.
When 20mg is more than you want
Full strength is the default, not the correct answer for everyone. These are the honest indicators that it is above where you should be.
Worth saying clearly: there is nothing clever about running the highest strength available, and nothing wrong with running less. Full strength is simply the concentration the prefilled pod format is built around, and the fact that it is the default says more about the economics of a 2ml pod than it does about what suits any individual.
- A scratchy or harsh throat sensation that builds through the day rather than settling.
- Feeling slightly unwell, light-headed or queasy after a longer session, which is the clearest signal of all.
- Finding yourself deliberately rationing the device because using it freely is uncomfortable.
- Flavours tasting harsh rather than sweet, particularly on softer profiles.
- A pod lasting far longer than expected because you are avoiding it.
If any of those describe you, move to 10mg and keep the same flavour so you are changing one variable rather than two. Give it a week before judging, because the first couple of days after any strength change are not representative. If you want to remove nicotine from the equation entirely, nicotine-free vapes are the zero-strength option.
What we will not tell you
We make no medical claims and no smoking-cessation claims about anything we sell, and we are not going to imply them either. A vape shop is not a clinician and should not behave like one. What we can do is describe how strengths and devices behave so you can make your own decision, and point you to a healthcare professional if you have questions that belong with one.
UK rules that apply to every product here
Three limits define the category. Nicotine strength in e-liquid is capped at 20mg/ml, which is why nothing on this site is stronger. Tank and pod capacity for nicotine liquid is capped at 2ml, which is why every pod across every range and generation is 2ml. Nicotine-containing bottles are capped at 10ml, which is why nic salts come in 10ml bottles while 100ml shortfills contain no nicotine as supplied.
Those limits double as a test of any seller. A pod advertised above 2ml, a nicotine bottle above 10ml, or a liquid above 20mg/ml is either nicotine-free and being described loosely, or should not be on sale in the UK. Treat any of the three presented as a selling point as a warning sign.
Everything here is for adults aged 18 and over. Nicotine is an addictive substance. Product packaging carries the nicotine content, ingredients, batch details and statutory warnings, and where a general guide like this page differs from the labelling in front of you, the labelling is the authority.
Ordering from IVG Refills
IVG Refills is an independent UK specialist retailer of IVG products. We are not IVG's own store and we make no claim to be. What we offer is deep stock across the current ranges, honest listed pricing and fast UK dispatch.
Delivery
UK delivery is free on orders over £20, with a standard charge below that threshold. Orders ship tracked on a 24 or 48 hour service depending on the option chosen, and tracking is issued once the parcel is collected. Orders placed before the daily cut-off usually leave the same working day, and weekend orders go out on the next working day.
Age verification
This site sells to adults aged 18 and over only. Age verification runs at checkout and orders that fail it are not released. Where an automatic check cannot be completed we may request further confirmation before dispatch, and we apply a Challenge 25 approach to any delivery requiring a signature.
Reaching free delivery
Three 2ml pods at £7.95 clear £20 comfortably, as does a kit plus a pod, or five 10ml bottles of nic salt at £3.99. If you are close to the threshold, a spare device at £4.99 is usually a better use of the money than postage. Everything we stock is at our store, and the current top performers are on best sellers.
What to check on arrival
Confirm the strength printed on the packaging matches what you ordered, particularly where a product is sold in more than one option, and check the tamper-evident seals before opening anything. If something is wrong, contact us with your order number and a photograph and we will sort it out. We would rather deal with a problem than have someone use a product they are not confident in.
Storage, device care and recycling
Getting the most from a pod
- Let a new pod sit for two or three minutes after fitting so the wick saturates before the first draw.
- Draw gently and steadily; these are restricted mouth-to-lung devices and a hard pull floods the coil.
- Leave a few seconds between puffs so the wick keeps up with you.
- Store spare pods upright at room temperature, away from sunlight and hot cars, since heat thins liquid and causes most leaking.
- Wipe the device contacts with a dry cloth if the connection becomes intermittent.
- Do not chase the last draws from a spent pod; a burnt note will not clear and it spoils your impression of the next one.
Charging
Use a standard low-output USB source rather than a fast charger intended for a phone or laptop. Do not leave a device charging unattended or overnight. Heat is the main enemy of both batteries and pod seals, so keep devices out of direct sun and out of vehicles in summer.
Disposal
Devices contain lithium batteries and must never go into a household bin. Batteries and electricals fall under WEEE rules and belong at a local recycling centre or a retailer accepting electrical returns. A damaged or swollen battery should be dealt with promptly and never placed in general waste. Empty pods go into general waste unless your local authority says otherwise, and empty 10ml bottles can usually be rinsed and recycled with household plastics.
Collecting dead devices in one box and taking them in periodically is the simplest way to handle this properly. If you have settled on a range, buying a £4.99 device-only unit rather than another complete kit is both the cheaper option and the lower-waste one. For formats built around refilling rather than replacing, see disposable vape alternatives, and for the full catalogue across every range visit our store.
Related collections
- 10mg Vape
- IVG PRO 10K
- IVG SMART MAX
- IVG NEXiO
- IVG Refill Pods
- IVG Nic Salts
- PRO Salts
- Best Sellers
- New Products
- Nicotine-Free Vape
Frequently asked questions
What does 20mg mean on a vape?
It means twenty milligrams of nicotine per millilitre of e-liquid, written as 20mg/ml and also expressed as 2% nicotine by volume. A 2ml pod at 20mg/ml holds 40mg of nicotine in total and a 10ml bottle holds 200mg. It is the maximum strength permitted in e-liquid sold in the UK.
Is 20mg the strongest vape available in the UK?
Yes. UK law caps nicotine strength in e-liquid at 20mg/ml, so nothing sold legally here is stronger. The same rules cap pod and tank capacity at 2ml and nicotine-containing bottles at 10ml. Anything advertised above those figures is either nicotine-free or should not be on sale in this market.
Why does 20mg nic salt not feel harsh?
Because nicotine salt liquid has an acid added that shifts the pH and softens the sensation on the throat at any given concentration. It is a formulation difference, not a strength difference. The nicotine content is exactly what the label states, and smoothness should not be read as a sign of low strength.
Is 20mg cheaper to run than 10mg?
Usually, yes. The unit price is identical, since a £7.95 pod costs the same whichever strength it holds, but you get through fewer of them because you need less liquid to reach the same point. People naturally compensate at lower strengths by vaping more, which raises the weekly consumable spend.
Can I use 20mg in a sub-ohm tank?
No, and you would not enjoy it. Large direct-to-lung sub-ohm devices consume several times more liquid per puff, which is why they run 3mg/ml or lower. 20mg belongs in tight mouth-to-lung pod kits. For sub-ohm hardware, use 100ml shortfills from £1.99 with separately purchased nicotine shots.
Which IVG range is best at 20mg?
PRO 10K, SMART MAX and NEXiO are all £10.95 for a kit and £7.95 for a pod, so pick on flavour list and device preference rather than performance. PRO 5K at £7.49 with £5.49 pods is the cheaper entry, and the 2400 4-in-1 with Reload pods from £1.29 is the cheapest to run.
Which flavours work best at full strength?
Anything built on cooling or acidity: Classic Menthol, Polar Mint, Fresh Menthol Mojito, Blue Sour Raspberry, Red Sour Raspberry, Frozen Cherry and Sour Rainbow GB all read clearly. Creamy and dessert-style profiles such as Vanilla Biscuit and Strawberry Sensation soften at 20mg and are more legible at the lower strength.
How do I know if 20mg is too strong for me?
The clearest signals are feeling light-headed or slightly unwell after a longer session, a throat sensation that builds rather than settles, and deliberately rationing the device because using it freely is uncomfortable. If any of those apply, move to 10mg, keep the same flavour, and give it a week before judging.
What does 10K mean on a pod?
It is the manufacturer's puff rating measured under laboratory conditions. Real figures vary widely with draw length, draw frequency and device power. Use it comparatively, since a 10K pod should last roughly twice a 5K pod in the same hands, and treat the absolute number as an indicator rather than a promise.
Are all IVG pods 20mg?
Most prefilled and refill pods are supplied at full strength, because a small 2ml pod in a low-power device needs a high concentration to satisfy. Bottled liquids more often offer a choice. The strength is stated on every listing, and where two options exist it appears as a selector on the product page.
How much is delivery?
UK delivery is free on orders over £20 and a standard charge applies below that. Three pods at £7.95 clear the threshold, as does a kit plus a pod or five 10ml bottles at £3.99. Orders ship tracked on a 24 or 48 hour service and usually leave the same working day if placed before the cut-off.
Do I need to be 18 to order?
Yes. Every nicotine product on this site is for adults aged 18 and over. Age verification runs at checkout and orders that fail it are not released. Where an automatic check cannot complete we may request further confirmation before dispatch, and signature deliveries are handled on a Challenge 25 basis.