10mg Vapes

What 10mg actually means

10mg means ten milligrams of nicotine per millilitre of e-liquid. It is written as 10mg/ml, and it is also expressed as a percentage: 10mg/ml is 1% nicotine by volume. Both notations describe exactly the same thing, and you will see them used interchangeably across the industry.

The arithmetic from there is simple and worth doing once, because it puts the number in proportion. A 2ml pod filled at 10mg/ml contains 20mg of nicotine in total. A 10ml bottle at 10mg/ml contains 100mg. Those are the two container sizes you will encounter in the UK, because law caps pod and tank capacity at 2ml and nicotine-containing bottles at 10ml.

Why 10mg and 20mg are the two common figures

The UK ceiling for nicotine strength in e-liquid is 20mg/ml. Manufacturers settled on 20mg and 10mg as the two standard options for pod systems because they are the maximum and a clean half of it, which makes the choice easy to communicate and easy to step between. You will find other strengths in bottled liquid, particularly in freebase formats, but for anything designed around a pod the two-option approach is close to universal.

That means the decision in front of you is usually binary. Either you want the full-strength option, which is covered in our 20mg kits and refill pods, or you want the half-strength one, which is this page.

Reading the number on the product

Strength is stated on every listing and printed on every box and bottle. On a prefilled pod it appears alongside the capacity, typically as 2ml and a strength figure. On a bottle it appears on the front label and again on the back panel with the statutory warnings. Where a product is sold in more than one strength, the option appears as a selector on the product page rather than as separate listings, so check the selector before adding to basket rather than assuming a default.

Why you see both mg/ml and percentages

Both notations are legal and both appear in the wild, which is a needless source of confusion. The conversion is straightforward: divide the mg/ml figure by ten to get the percentage. 20mg/ml is 2%, 10mg/ml is 1%, 6mg/ml is 0.6%, 3mg/ml is 0.3%. There is no hidden difference between a product labelled 1% and one labelled 10mg/ml; they are the same liquid described two ways.

The percentage notation became common partly because it looks smaller and partly because it is familiar from other consumer products. Neither reason has anything to do with what is in the bottle. When you are comparing products, convert everything to mg/ml before you start, because mixing the two notations is how people end up buying twice the strength they intended.

One thing the number never tells you is how much nicotine you will absorb. That is a function of concentration multiplied by volume consumed, and the second half of that equation is entirely down to your own habits and your device. Two people on identical 10mg pods can be a long way apart on total intake.

10mg against 20mg in practice

The figure tells you the concentration. It does not tell you how much nicotine you will actually take in, because that depends entirely on how much you vape. This is the part people get wrong, and getting it right saves both money and a lot of trial and error.

Factor	10mg/ml	20mg/ml
Percentage	1% nicotine	2% nicotine
Nicotine in a 2ml pod	20mg total	40mg total
Nicotine in a 10ml bottle	100mg total	200mg total
Throat sensation in nic salt	Light, easy to vape continuously	Firmer, more noticeable on the inhale
Typical consumption	Higher volume, pods empty faster	Lower volume, pods last longer
Flavour clarity	Generally more forward	Nicotine sits more prominently
Suits	Frequent, relaxed vaping	Shorter, less frequent sessions

The compensation effect

If you move from 20mg to 10mg without changing anything else, you will almost certainly vape more. That is not a failure of the product, it is how people naturally self-regulate. The practical consequence is that halving the strength does not halve your nicotine intake or your spend; it typically reduces both by considerably less than half, because you get through more liquid.

For a prefilled pod system that matters financially. At £7.95 per 2ml pod in the PRO 10K, SMART MAX and NEXiO ranges, a meaningful increase in pods per week is a real cost. For a refillable setup on 10ml bottles at £3.99 the same shift is far less painful. If you are moving down in strength and want to keep the spend flat, moving to a refillable format at the same time is the obvious lever.

Where 10mg wins

Two situations, mainly. The first is continuous, low-intensity vaping across a day rather than concentrated sessions. 10mg is far more comfortable to sit with over hours because the throat sensation does not accumulate the way full strength can. The second is flavour appreciation. Nicotine has its own character, and at half the concentration the fruit, mint or confectionery profile reads more clearly. If you have ever felt that a pod tasted harsh rather than sweet, strength is the first thing to change.

There is a third, less obvious case. If you share a device with a partner, or keep one in a shared space, 10mg is the more forgiving choice because it is less likely to be unpleasant for whoever picks it up second. Full strength is quite personal; half strength is closer to a common denominator. The same logic applies to anyone who vapes only occasionally, where a device sitting unused for days and then being used heavily for an evening makes a high concentration harder to judge.

Nicotine salts and freebase at 10mg

Strength is only half of what determines how a liquid feels. The form the nicotine takes is the other half, and at 10mg it changes the experience substantially.

What nicotine salts are

Nicotine salt liquid has an acid, usually benzoic acid, added to the nicotine. That shifts the pH and produces a liquid that is smoother on the throat at a given concentration than the same figure in freebase form. It is a formulation difference, not a strength difference, and it is why a 10mg nic salt and a 10mg freebase liquid feel like different products.

What this means for your choice

At 10mg, freebase is perfectly vapeable for most people, which is not really true at 20mg. That widens your options. You can run a 10mg nic salt for maximum smoothness, or a freebase liquid at a similar figure if you actually want more throat presence. Some people specifically prefer the firmer inhale, and at this strength you can have it without it becoming unpleasant.

10mg salt is not simply a weaker version

People assume a 10mg nic salt is a 20mg nic salt with water in it, and that is not how the formulation works. The acid content, the flavour loading and the PG/VG ratio are all set for the finished product, so a well-made 10mg liquid is balanced for 10mg rather than diluted down from something else. That is why a good 10mg salt tastes complete rather than thin.

The practical implication is that you should judge a 10mg product on its own terms rather than against your memory of the 20mg version of the same flavour. They are close relatives, not the same liquid at different concentrations, and the lower-strength one will often read as sweeter and rounder simply because nicotine is not competing with the flavour.

Format	Typical strengths	Throat character	Best suited to	Price at IVG Refills
Nicotine salt, 10ml	10mg and 20mg	Smooth	Pod kits, tight MTL devices	£3.99
Freebase 50/50, 10ml	Lower strengths	Firmer, more noticeable	Plain pod kits, MTL tanks	From £0.99
Prefilled or refill pod, 2ml	10mg or 20mg depending on listing	Smooth, salt-based	Matching device only	£5.49 to £7.95
100ml shortfill, 70/30	Zero as supplied	Depends on shots added	Larger refillable tanks	From £1.99

PG, VG and why the ratio matters here

Propylene glycol carries flavour and produces the throat sensation. Vegetable glycerine is thicker and produces more vapour. A 50/50 blend suits small pod coils and tight mouth-to-lung devices because it wicks easily through fine openings. A 70/30 VG-heavy blend suits larger sub-ohm hardware and will struggle to wick properly in a small pod.

This matters at 10mg because the products you are likely to be running, pod kits and compact MTL devices, almost all want a 50/50 or salt-based liquid. Putting a thick 70/30 shortfill blend into a small pod is the most common cause of dry hits people blame on the device. Our Original 50/50 range exists specifically for that kind of hardware.

Draw style and the strength you need

Strength choice cannot be separated from how you actually inhale. The same 10mg liquid behaves completely differently in two different devices, and understanding why saves a lot of frustration.

Mouth to lung

MTL means drawing vapour into the mouth first, then inhaling. The draw is tight and restricted, the vapour volume is small, and the amount of liquid consumed per puff is low. Every pod system in our catalogue is designed for this, and it is the style that pairs correctly with 10mg and 20mg strengths. A tight draw with a small vapour volume delivers a manageable amount of nicotine per puff even at higher concentrations.

Direct to lung

DTL means inhaling straight into the lungs through an open, airy draw, producing much larger vapour volume. This consumes considerably more liquid per puff, which is why DTL setups run very low strengths, typically 3mg/ml or less. Putting 10mg in a large sub-ohm DTL device would deliver an uncomfortable amount of nicotine per puff and waste liquid at a rate nobody wants.

The rule of thumb

Tight draw, small device, small pod, higher strength. Airy draw, large device, big tank, low strength. If you are shopping on this page you are almost certainly in the first category, which is exactly where 10mg belongs. If you run a large sub-ohm tank, you want the 100ml shortfill range and nicotine shots instead.

Choosing your strength honestly

We are going to be direct about the limits of what a retailer can tell you here. We make no medical claims and no smoking-cessation claims about any product we sell, and any shop that does should be treated with suspicion. What we can do is describe how strengths behave so you can judge for yourself.

What actually predicts the right strength

In our experience three things matter more than anything else. The first is how often you intend to vape: constant grazing across a day points towards 10mg, while a handful of short sessions points towards 20mg. The second is your tolerance for throat sensation, which varies enormously between people and has nothing to do with how much nicotine you want. The third is your device, because a very tight pod kit delivers more per puff than a slightly airier one at the same strength.

Starting lower is the cheaper mistake

If you are unsure, start at 10mg. The correction from 10mg to 20mg costs you one pod or one bottle and a few days. The correction from 20mg down, if full strength turns out to be too much, is more unpleasant, because an uncomfortable first experience tends to put people off a whole range or a whole device rather than just a strength. Starting low and stepping up is the less expensive way to be wrong.

Signs 10mg is not enough for you

Chain vaping without feeling satisfied, going through pods much faster than expected, or finding yourself reaching for the device constantly are all reasonable indicators that the strength is below what suits you. At that point moving to 20mg is likely to reduce both your consumption and your spend, even though the unit price is the same.

10mg across the IVG ranges

Strength availability varies by product. Some ranges are supplied at a single strength, others offer both. The strength on any given listing is stated on the product page and that always takes precedence over a general guide. Here is how the catalogue breaks down.

Bottled nicotine salts

IVG PRO Salts are 10ml nicotine salt bottles at £3.99 and are the most common place you will find a 10mg option, selected on the product page. The flavour list is extensive: Pineapple Ice, Hub Blast, Blue Sour Strawberry, Blackberry Sour Razz, Gum Mint, Blue Razz GB, Blueberry Watermelon Cherry, Blue Raspberry Ice, Classic Menthol, Blue Sour Raspberry, Red Freeze, Lemon Fizz, Cola GB, Juicy Apple, Fresh Mint, Mr Blue, Banana Ice, Purple Lemonade, Raspberry Blast, Spearmint, Strawberry Raspberry Cherry and Fizzy Cherry.

IVG Original Salts are also £3.99 per 10ml and lean towards the brand's older profiles: Forest Berries Ice, Blue Blaze, Summer Blaze, Strawberry Watermelon, Sour Green Apple, Riberry Lemonade, Tropical Ice, Strawberry Sensation, Vanilla Biscuit and Frozen Cherries. Mixed salts bundles are listed at £9.99. The complete bottled catalogue sits in IVG nic salts.

Freebase 50/50

The Original 50/50 line covers Riberry Lemonade, Sour Green Apple, Strawberry Watermelon, Tropical Ice, Summer Blaze, Strawberry Sensation, Ice Menthol, Frozen Cherries, Forest Berries Ice and Blue Raspberry, from £0.99 per 10ml. These are freebase rather than salt, so the throat character is firmer at a comparable figure, and they suit plain refillable pod kits and older mouth-to-lung tanks.

Prefilled and refill pods

Pod systems are generally supplied at full strength, so check the listing carefully where a lower-strength option matters to you. The ranges to look at are PRO 10K prefilled pods at £7.95, PRO 5K prefilled pods at £5.49, SMART MAX refill pods at £7.95, NEXiO refill pods at £7.95, and the cheaper 2400 Reload pods from £1.29. All of them are 2ml, because that is the legal maximum.

Kits that pair well with 10mg

Any of the current pod kits work: PRO 10K and SMART MAX kits at £10.95, NEXiO kits at £10.95, PRO 5K kits at £7.49, PRO 2 10K kits at £13.95, and 2400 4-in-1 kits from £9.95. Device-only units are £4.99 for PRO and SMART MAX and £6.99 for PRO 2, which is the sensible buy if you already own pods. Everything hardware-related is grouped in IVG vapes.

Building a 10mg setup from scratch

If you are starting with nothing and you know you want 10mg, the cheapest sensible build is a refillable pod kit and two 10ml bottles of nic salt. That gets you running for under £15 and puts your ongoing cost at £3.99 per bottle rather than £7.95 per pod, which is the single biggest lever available to anyone vaping at lower strength.

The prefilled route costs more to run but asks nothing of you. A PRO 5K kit at £7.49 with pods at £5.49, or a PRO 10K, SMART MAX or NEXiO kit at £10.95 with pods at £7.95, means no bottles, no filling and no mess. Plenty of people happily pay that premium and it is a legitimate choice rather than a mistake.

Whichever route you take, buy one flavour you are confident about rather than four you are guessing at. Strength and flavour are separate variables and testing both at once tells you nothing useful about either. Once the strength is settled, widening the flavour list is the easy part.

Shortfills and why 10mg is not a shortfill strength

This comes up constantly, so here is the mechanic. A 100ml shortfill is 100ml of nicotine-free liquid in a 120ml bottle. You add two 10ml nicotine shots, shake, and finish with 120ml of liquid. Because the base contains no nicotine, it is exempt from the 10ml bottle limit.

The finished strength is straightforward division. Two 20mg/ml shots into 100ml of base gives roughly 3.3mg/ml across 120ml. To reach 10mg/ml in that bottle you would need around 60ml of 20mg shots, which is six bottles of nicotine shot and would leave you with 160ml of over-diluted liquid. It is not a realistic route to 10mg and it is not what shortfills are for.

Shortfills exist for larger refillable sub-ohm hardware running low strengths and high volume. If that is your setup, the 100ml 70/30 shortfill range starts at £1.99 across Vanilla Biscuit, Summer Blaze, Strawberry Watermelon, Strawberry Sensation, Riberry Lemonade, Rainbow Blast, Frozen Cherries, Bubblegum and Blue Raspberry Ice. If you are on a pod kit, ignore shortfills entirely and buy 10ml salts.

The reason this distinction is worth labouring is that shortfills look like the obvious value buy. A hundred millilitres for £1.99 against ten millilitres for £3.99 is a twenty-fold difference in volume for half the money, and on paper that is unarguable. What the comparison hides is that the two products are for entirely different hardware running entirely different strengths, and buying the cheaper one for a pod kit leaves you with a bottle you cannot sensibly use. Match the liquid to the device first and compare prices second.

Flavour at 10mg

Dropping to half strength changes what you taste, and mostly for the better if flavour is what you care about.

What becomes clearer

Subtle profiles benefit most. Creamy, dessert-adjacent and soft fruit flavours that get overwhelmed at full strength come through properly at 10mg. Vanilla Biscuit, Banana Ice, Strawberry Sensation, Peach Ice and Blueberry Peach are all noticeably more legible at the lower figure.

What changes least

Heavy cooling profiles and sour profiles are driven by cooling agents and acids rather than by nicotine, so they read almost identically at either strength. Classic Menthol, Polar Mint, Blue Sour Raspberry and Red Sour Raspberry are much the same experience at 10mg and 20mg. If mint is your daily profile, strength is a smaller decision for you than it is for someone on fruit.

Tobacco-style and plain profiles sit somewhere in between. They rely on a fairly narrow set of notes and lower nicotine can leave them tasting slightly hollow to people used to full strength, which is the one case where dropping down is occasionally a step backwards on flavour. If that describes what you vape, try the lower strength in a single bottle or pod before committing to a bundle of it.

Flavour fatigue at lower strengths

One genuine downside: because you tend to vape more at 10mg, you spend more total time with a single profile and flavour fatigue arrives faster. Keeping two flavours in rotation, ideally from different families, handles it. This is the main argument for the 2400 4-in-1 format, which carries four profiles on one device, or simply for owning two devices with different pods. Rotating between a mint and a fruit is the most effective pairing, because the two reset each other rather than blurring together.

Consumption, pod life and cost at 10mg

The table below models a moderate vaper. Individual consumption varies widely and nobody should treat these as promises, but the relative ordering is reliable.

Setup	Consumable	Unit price	Effect of running 10mg instead of 20mg
PRO 10K, SMART MAX, NEXiO	2ml pod	£7.95	Pods empty faster, weekly cost rises
PRO 5K	2ml pod	£5.49	Same effect, smaller absolute increase
2400 4-in-1	Reload pod	From £1.29	Increase is close to negligible
Refillable kit on nic salts	10ml bottle	£3.99	Modest increase, easily absorbed
Refillable kit on 50/50	10ml bottle	From £0.99	Cheapest way to run lower strength

The conclusion is consistent: lower strength suits refillable formats better than prefilled ones, purely because the extra volume costs less. If you want 10mg and you want to keep spending flat, a refillable pod kit on £3.99 salts is the combination that does it.

Making a pod last

• Let a new pod sit for two or three minutes after fitting so the wick saturates before the first draw.
• Draw gently and steadily rather than sharply; these are restricted devices and they do not reward a hard pull.
• Leave a few seconds between puffs so the wick keeps up.
• Store pods upright at room temperature, away from sunlight and hot cars.
• Keep the device contacts clean with a dry cloth if the connection becomes intermittent.
• Do not chase the last few draws of a dry pod; a burnt taste will not clear and it ruins the next pod's first impression.

How 10mg behaves through the day

Strength is usually discussed as a single fixed choice, which is not how anyone actually experiences it. Nicotine tolerance moves through a day and a 10mg liquid feels quite different at seven in the morning than it does at nine at night. Understanding that pattern makes the choice between strengths much easier.

Morning

The first session of the day is where 10mg is most likely to feel insufficient, because tolerance is at its lowest overnight low and expectation is at its highest. If you are judging a strength on the first vape of the morning alone, you will consistently conclude that you need more than you do. Give it until mid-morning before forming a view.

Through the working day

This is where 10mg does its best work. Steady, low-intensity use across hours is far more comfortable at half strength, because the throat sensation does not accumulate. People who find full strength scratchy by mid-afternoon usually find that problem disappears entirely at 10mg, and that is the most common reason customers move down.

Evening

Consumption usually rises in the evening regardless of strength, simply because there is more idle time. At 10mg that shows up as noticeably faster pod depletion after about six o'clock. If you are budgeting pods, that is where they go, and it is worth knowing before you conclude that a pod underperformed.

What this means for the choice

If your day is front-loaded, with most of your vaping concentrated into a short morning window, full strength probably suits you better. If your use is spread thinly across twelve or fourteen hours, 10mg almost certainly does. The shape of your day is a better predictor than any general rule about how much you used to smoke, and unlike that question it is something you can answer accurately.

Common 10mg mistakes and how to fix them

These come up repeatedly, and every one of them is fixable in under a minute once you know what is happening.

• Judging the strength in the first two days. Give any strength change a full week; the initial adjustment period is not representative of anything.
• Changing flavour and strength together, then having no idea which change you are reacting to. Change one variable at a time.
• Putting a thick 70/30 shortfill blend into a small pod and blaming the device for dry hits. Pod kits want 50/50 or salt-based liquid.
• Assuming a 1% label is weaker than a 10mg/ml label. They are identical.
• Expecting spend to halve when strength halves. It does not, because consumption rises to compensate.
• Running one flavour exclusively and then blaming the liquid when it tastes flat. That is flavour fatigue, and rotation fixes it.
• Chasing the last few draws from a spent pod. The burnt note will not clear and it contaminates your impression of the next one.

The fix that solves most complaints

If a 10mg setup is not working for you, check the device before you change the liquid. An airier draw, a tired coil or a partly blocked airway will all make a perfectly good liquid feel wrong, and people almost always blame the strength first. Fit a fresh pod, let it saturate properly, draw gently, and reassess. That sequence resolves the majority of the problems that arrive in our inbox described as a strength issue.

Stepping between strengths

Moving down from 20mg

Expect to vape more for the first week while you settle. Give it that week before deciding, because the first two days are not representative. If after a fortnight you are still reaching for the device constantly, 10mg is probably below where you want to be and there is no virtue in persisting with it.

Moving up from 10mg

This is the easier direction. Full strength is immediately noticeable and you will know within a session or two. Keep the same flavour when you change strength so you are only altering one variable; switching flavour and strength together makes it impossible to tell which change you are reacting to.

Running both

Plenty of people keep a 20mg device for mornings and a 10mg device for the rest of the day. It works well and it is easier than it sounds, particularly if you buy two devices in different colours so you do not pick up the wrong one. Device-only units at £4.99 make a second device cheap enough that this is a sensible thing to do rather than an indulgence.

Keeping a short log

This sounds fussy and it takes about ten seconds a day. For two weeks, note how many pods or millilitres you get through and roughly how satisfied you felt. That is it. At the end of a fortnight you have actual data rather than an impression, and impressions about nicotine are unreliable because they are dominated by the last hour rather than the whole period.

The value of the log is that it separates two questions that usually get tangled together: am I vaping more than I want to, and am I getting less than I want from it. Those have opposite solutions, and without a record most people guess wrong about which one they are actually experiencing.

UK rules that apply to everything here

Three limits define the whole category and every product on this site complies with them. Nicotine strength in e-liquid is capped at 20mg/ml, so 10mg is exactly half the legal ceiling. Tank and pod capacity for nicotine-containing liquid is capped at 2ml, which is why every pod we sell is 2ml. Bottles of nicotine-containing e-liquid are capped at 10ml, which is why nic salts come in 10ml bottles and shortfills contain no nicotine as supplied.

Everything sold here is for adults aged 18 and over. Nicotine is an addictive substance. We make no health, medical or smoking-cessation claims about any product in this catalogue, and nothing on this page should be read as such a claim. If you have a medical condition, are pregnant or are breastfeeding, speak to a healthcare professional rather than relying on a retail website.

Those limits exist for the whole UK market, which makes them a useful test of any seller you come across. A pod advertised at more than 2ml, a nicotine bottle larger than 10ml, or an e-liquid above 20mg/ml is either a nicotine-free product being described loosely or something that should not be sold here at all. If you see any of those three things presented as a feature, that tells you what you need to know about the seller.

Product packaging also carries mandatory information: the nicotine content, an ingredient list, batch details and the statutory warnings. Those details are printed on the item itself and stated on each listing, and where there is ever a discrepancy between a general guide like this page and the product's own labelling, the labelling is the authority. Nothing here overrides what is written on the box in your hand.

Ordering from IVG Refills

Delivery

UK delivery is free on orders over £20, with a standard charge below that threshold. Orders ship tracked on a 24 or 48 hour service depending on the option selected, and tracking is issued once the parcel is collected. Orders placed before the daily cut-off usually leave the same working day, and weekend orders go out on the next working day.

Age verification

This site sells to adults aged 18 and over only. Age verification runs at checkout and orders that fail it are not released. Where an automatic check cannot be completed we may request further confirmation before dispatch, and signature deliveries are handled on a Challenge 25 basis.

What to check when it arrives

Two things, and both take seconds. First, check the strength printed on the packaging matches what you ordered, particularly where a product is sold in more than one option. Selector mistakes happen at the ordering end as often as the picking end, and it is far easier to sort out before the seal is broken. Second, check the seals themselves. Nicotine products are sealed for a reason, and a damaged carton or a broken tamper-evident seal should be reported rather than used.

If anything is wrong, contact us with your order number and a photograph and we will deal with it. We would always rather hear about a problem than have someone use a product they are not confident in, and that applies equally to a wrong strength as to obvious damage.

Reaching the free delivery threshold

Five 10ml bottles of nic salt at £3.99 clear £20, as do two 2ml pods at £7.95 or a kit plus a pod. If you are close, it is usually worth adding a spare device at £4.99 or a second flavour rather than paying postage. The whole catalogue is at our store.

Recycling and disposal

Devices contain lithium batteries and must never go in a household bin. Batteries and electricals fall under WEEE rules and belong at a local recycling centre or a retailer accepting electrical returns. A damaged or swollen battery should be dealt with promptly and never put into general waste.

Empty pods go into general waste unless your local authority says otherwise, because the residue and mixed materials make them unsuitable for kerbside recycling. Empty 10ml bottles can usually be rinsed and recycled with household plastics, and cartons go with paper and card.

If you are buying fewer devices and more bottles because you have moved to 10mg in a refillable format, that shift reduces waste as well as cost. One device running a year of 10ml bottles is a single battery to dispose of. For alternatives to single-use formats specifically, see disposable vape alternatives, and for zero-nicotine options see nicotine-free vapes. If you want to see what is selling, best sellers and the full store are the places to start.

Related collections

• 20mg Vape
• IVG Nic Salts
• PRO Salts
• Original Salts
• Original 50/50
• IVG Refill Pods
• IVG Vapes
• 100ml Shortfills
• Nicotine-Free Vape
• Best Sellers

Frequently asked questions

What does 10mg mean on a vape?

It means ten milligrams of nicotine per millilitre of e-liquid, written as 10mg/ml and also expressed as 1% nicotine by volume. A 2ml pod at 10mg/ml holds 20mg of nicotine in total, and a 10ml bottle holds 100mg. It is exactly half the UK legal maximum of 20mg/ml.

Is 10mg or 20mg better for me?

It depends on how often you vape and how much throat sensation you want. Constant low-intensity vaping across a day suits 10mg, while a handful of shorter sessions suits 20mg. If you are unsure, start at 10mg: correcting upwards costs one pod and a few days, whereas an uncomfortable first experience at full strength puts people off entirely.

Will I vape more on 10mg?

Almost certainly, at least at first. People naturally self-regulate, so halving the concentration does not halve intake or spend because you get through more liquid. On £7.95 prefilled pods that increase is noticeable; on £3.99 refillable nic salts it is easily absorbed, which is why lower strengths suit refillable formats.

Are IVG pods available at 10mg?

Strength varies by listing. Prefilled and refill pod systems are commonly supplied at the full 20mg/ml nic salt strength, while bottled liquids more often offer a choice. The strength is stated on every product page, and where two options exist it appears as a selector, so check before adding to basket rather than assuming a default.

What is the difference between nic salt and freebase at 10mg?

Nicotine salt has an acid added that shifts the pH and makes the liquid smoother on the throat at a given concentration. Freebase at the same figure feels firmer on the inhale. At 10mg both are comfortable for most people, so you can pick on preference; at 20mg freebase is considerably less pleasant.

Can I get a 10mg shortfill?

Not realistically. A 100ml shortfill plus two 20mg nicotine shots finishes at roughly 3.3mg/ml across 120ml. Reaching 10mg would need around six bottles of shot and produce 160ml of over-diluted liquid. Shortfills are a low-strength, high-volume format for larger refillable tanks. For 10mg, buy 10ml nic salts instead.

Why are all the pods 2ml?

UK law caps the capacity of a tank or pod containing nicotine e-liquid at 2ml. The same rules cap nicotine strength at 20mg/ml and nicotine-containing bottles at 10ml. Every pod in the IVG catalogue is 2ml as a result, across every range and every generation, and that will not change.

Which flavours work best at 10mg?

Subtle profiles benefit most, because nicotine is less prominent and the flavour reads more clearly. Vanilla Biscuit, Banana Ice, Strawberry Sensation, Peach Ice and Blueberry Peach all come through better. Heavy menthol and sour profiles taste much the same at either strength, since they are driven by cooling agents and acids rather than nicotine.

How do I switch from 20mg to 10mg?

Keep the same flavour so you are only changing one variable, and give it a full week before judging it. Expect to vape more during the first few days while you settle. If after a fortnight you are still reaching for the device constantly, 10mg is below what suits you and there is no benefit in persisting.

Can I use 10mg in a sub-ohm tank?

You should not. Large direct-to-lung sub-ohm devices consume far more liquid per puff, which is why they run 3mg/ml or lower. 10mg in that kind of hardware delivers an uncomfortable amount per puff. 10mg belongs in tight mouth-to-lung pod kits and compact devices, which is what every IVG pod system is.

How much does 10mg cost at IVG Refills?

10ml nic salt bottles are £3.99 in the PRO Salts and Original Salts ranges, and Original 50/50 freebase starts from £0.99. Prefilled and refill pods are £5.49 on PRO 5K and £7.95 on PRO 10K, SMART MAX and NEXiO. Complete kits start at £7.49, and device-only units are £4.99.

Do I have to be 18 to order?

Yes. Every nicotine product on this site is for adults aged 18 and over. Age verification runs at checkout and orders that fail it are not released. Where an automatic check cannot complete we may ask for further confirmation before dispatch, and signature deliveries are handled on a Challenge 25 basis.